Monday, November 10, 2008

Has Apple Inc. monopolized the technology industry?

Apple Sued for Monopolizing the Worldwide MP3 market

...But, is that such a bad thing?

If what Apple wanted to do, just like any other company, is to create brand loyalty, then essentially they are doing just that. When I purchased by Mac Book Pro before entering my freshman year of college, I would have never imagined the company that Apple has become. They have slowly taken over the technology industry, and strategically at that. It is so that I can buy almost any technology product to fulfill any of my technological needs from Apple Inc. If their customers are happy and satisfied, then why not develop more products to satisfy all of their needs, outside of computers and ipods?

The special thing about Apple Inc. is that they have taken the initiative to develop their company into an all integrated, all interactive format. From their commercials, to their website to the itunes store on itunes, the company is synchronized. If you hear a song playing during a commercial for the up and coming Mac Book Air, you are certain to go onto itunes and find that song for yourself. After you do that, you should probably list your favorites and allow the "magical itunes man" select all of the songs, whether old or new, that you would be interested in, based on your purchase of that one song you heard on the Mac Book Air commercial.

I find it amazing. Technology has become so advanced that I can have my phone, my music, the Internet, my GPS, my calendar and so forth on one single device. The innovation that Apple has to offer its customers is what sets them apart from others. From my perspective, their customers are loyal because Apple creates every product these customers may need. Besides the fact that their advertising is unbelievable in itself, the products aren't too shabby either.

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